SEO


 

Optimizing SEO for your website can be such a pain and time consuming task as it requires planning and analysis. Senphoenix Network will provide you some of the guidelines on how to optimize SEO on your website. Our E-Store have features that will let you fill in the keywords for your products, articles and your global keywords.

SEO stands for Search Engine Optimization. SEO allows your website to show at the first page of result on the search engine site when other user search keywords that are related to your site. Currently there are 3 top search engine on the "Internet World" which is Google, Yahoo and Bing(Formerly called MSN Search). To optimize SEO, there are a lot of strategies and steps. What you can do is "Don't-be-lazy" and keep linking!

SEO splits into 2 section which is On-Site Optimization and Off-Site Optimization.

On-Site Optimization

To optimize on-site for your web site, you'll need to be focusing on :-

  • Keywords
  • Images
  • H1, H2, H3 title
  • Meta tags
  • Contents
  • domain name

 

Tips and Tricks

There are a few tips and tricks that it'll increase the SEO optimization of your site :-
  • Title of every web pages
  • Efficient way of inserting Meta Tags and Keywords
  • H1, H2, H3, H4, H5, H6 heading title usage
  • Contents management
  • Product's Content
  • Images/Product Images management
  • Copyright
  • Domain Name
  • Site Maps

 

Title of every web pages

Every title of your web pages must have your own unique web title construct with keywords. Put keywords of your site instead of "Home", "Contact Us", "My Products" etc.

Examples :-
Wrong Method of Page Title : Home
Correct Method of Page Title : Gap, kids wear, baby, toddler, bodysuit, mom, mother, little one, online shop, sales, cheap

To insert the page title :- 

  1. Go to Menus > Main Menu
  2. Click on any existing menu you wish to edit on the page title
  3. On your right hand side, click on Parameters (System)
  4. Type in your Page Title”
  5. Click “Save”

 

Efficient way of inserting Meta Tags and Keywords

As we're focusing on more less competitive and less traffic keywords rather than high traffic and more competitive keywords for beginners who just start up their site(s).

There are 2 type of keywords which is :-

  1. Long-Tail keywords
  2. Fat-Head keywords

Long-Tail Keywords
For beginners, you should be using "long-tail" keywords instead of "fat-head" keywords. "Long-tail" keywords is basically a longer sentence of keywords such as "how to establish a home-based vending business".

Fat-Head Keywords
Keywords as short as "home-based", "vending business" will be refer as "Fat-Head" keywords.

To key in the keywords and meta tag description, you can go to :-

  1. Site > Global Configuration
  2. Fill in your keywords in the "Global Site Meta Keywords”
  3. Fill in your meta tag description in "Global Site Meta Description”

To key in keywords into articles :-

  1. Go to “Contents > Article Manager”
  2. Click on an article to edit your meta tag keywords
  3. On your right panel, click on “Metadata Information”
  4. Key in your description for meta tag description for current article
  5. Fill in the keywords for the current article
  6. Leave “Robots” column blank if you wish the current article content's keywords to be search by search engine spiders.

    Note : To instruct search engine spiders not to search the content of the current article, type in “noindex” into the column.
     
  7. Type in Author name in the “Author” column to includes an "author" meta tag for this article.

Note : Do NOT repeat a word in the keywords for more than 3 times because it'll considered as “Spamming”.

Meta tag keywords example : bali, hotels, travel in bali, bali island, bali cheapest hotel, bali best services

The “bali” word is repeated more than 3 times in the keywords.

Note 2 : NEVER add unrelated keywords just because the keywords are what many people would search on. If your website is about dressing, you should never include keywords like “Mp3”, “Download”, “Justin bieber” etc.


H1, H2, H3, H4, H5, H6 heading title

H1 represents the most important heading title follow by H2,H3,H4, H5 and H6 to the least important of the heading title. The article title be should be in H1 title font. If the main keywords is included in the H1 tag, then it would be better.

Note : H1 title by default comes from the artitle title. If you wish to add in your own H1 to H6 title in your article contents, type in and highlight the text. After that, select the "Format" on your editor box while you're editing/creating an article.

Contents Management

Write as much details as you can in your contents. Whenever you're writing your articles or products description, make sure you include the keywords in the articles or products description box nautrally, blend with the contents itself. The content must include at least 1 keyword per paragraph.

The more article contents you have, the more links and keywords you can link. What you need to do is create more articles such as "How can I purchase guideline" etc. Basically it's more about information details articles.

The most common articles would be :-

  • About Us
  • Terms and Conditions
  • Privacy and Policy
  • Return and Refund Policy

Aside from these common articles, you can always include more articles such as "Why choose Us". You can even create an article page which shows more commercial videos of your products or even videos of "How-to-use-your-products" is also a good way for SEO linking. However, just bear in mind that do remember to put in text contents on the video page.

Note : Do NOT leave the video/commercial page empty contents with only commercial videos in it.

Product's Content

Make sure you put in images and product details for your products description page. Every single images and text content score points for SEO optimization. NEVER ever leave your product empty without any description or images, it won't help you to optimize better on the on-site optimization. For text contents/details on the products description page, include some of your keywords into it.

Images/Product Images management

Definitely is a MUST to put in different kind of images into your articles and products description page, NEVER put only 1 image. Images score some points to the linking of SEO as well. You'll need to put in the "ALT" name for every images so that it's able to link.

To put “ALT” name for the image, you need follow the steps below :-

 

  1. Put in the images into your content
  2. click on image that you want to key in the “ALT” name
  3. Press on
  4. On the “Alternative Text” box, key in the name for your image “ALT”

Note : NEVER ever use "DSC01234.jpg" for your images name. The images name should be "apple_iphone4_999gb.jpg" for example.

Copyright

You could also include your keywords into the copyright section, but bear in mind to make the sentence blend together.

Good example of blending together shown below :

 


"Copyright © 2010 www.domain.com a weight loss story"

 

As you can see it starts with copyright, year and domain name, then follow by the description of your website. It is written to make the copyright combine with a slogan or a description explaining what is company doing.

Domain Name

Domain name helps in seo optimization as well. It's highly recommended if your primary keyword is included in your domain name. Google places a lot of importance on domain names with keywords in them.

Example :
If your primary keyword is Coffee, your domain name can be www.starbuckscoffeestore.com instead of www.coffee.com

Site Maps

Site maps allows search engines to search through your web site easier and quicker as they can browse into the list to look for a specific page. Our E-Store sites have included “Site Maps” by default. It's usually shown at the “bottom menu”. Site Maps can only be turn on or off. You cannot manually edit it as “Site Maps” is generated by the system.

 

Off-Site Optimization

Off-Site Optimization is basically using a lot of backlinks to optimize your site. Backlinks are simply a link that leading to your website from other sites. It is much more powerful than On-Site Optimization. It's also call as “link building” in other words.

 

Tips and Tricks

There are various kind of strategies and methods in Off-Site Optimization. It's all about a lot of high quality backlinks. If you have a lot of backlinks from high PR(page rank) website, search engines will increase the popularity and importance of your website.
Note : Build 5-10 backlinks a day is an ideal build. If you're building too much of a link in a day, you might get penalized.

There're a few common linking strategies :

  1. Article submission – Submit your articles to the site and put your article refer/source link at the end of your article content in order to link back to your website.

    Sites that you may submit your articles :-
    - http://ezinearticles.com/submit/
    - http://www.goarticles.com/
    - http://www.articlesbase.com/
    - http://www.isnare.com/
    - http://www.buzzle.com/
    - http://www.buzzle.com/
    - http://www.articlecity.com/
    - http://www.articleclick.com/
    - http://www.articledashboard.com/

    You may refer to these article on how to write an article to submit to the site :
    - http://ezinearticles.com/?Article-Marketing-Effectiveness---Has-it-Changed-in-the-Last-Few-Years?&id=4886878
    - http://www.goarticles.com/cgi-bin/showa.cgi?C=1143193
    - http://www.articlecity.com/articles/business_and_finance/article_13902.shtml
    - http://www.articleclick.com/Article/How-do-you-Stop-Sweating-while-Sleeping/1217981
    - http://www.articledashboard.com/Article/What-Are-The-Correct-Methods-For-Link-Building/1805399

    Note : Make sure the article written is publish on your site as well before you insert the refer/source link into the article you are submitting.
     
  2. Blog/Forum commenting – You'll need to comment about the related topic/post of the blog/forum. On your each comment, you can put on a signature below that link back to your website.
     
  3. Forum Signature - On your each post, you need to put your signature below that link back to your website. Posting on forums related to your website content is the best.

    Example :

    Γ                                    Wow! Thanks for sharing!                                             

     <a href="www.sitegiant.my">Senphoenix Network</a> | www.sitegiant.my
    Your Friendly Web Design Neighbourhood
                                                          This e-mail address is being protected from spambots. You need JavaScript enabled to view it                                                       ⌋  


    Note : <a href=“Url”>Name-to-be-link</a>  ← This is a HTML code for anchor tag linking

 

Page Ranking

The page ranking define how famous is your site and it will show at the top of the page when you search through those search engines. The higher PR of the site, the more famous of the site.

To know is the website have higher page ranking and does it worth to be link to your site, you can check on this link below :
Google Page Ranker

Note : Type in the URL of the website and click on "Check PR" to check what is the page ranking of the site.